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Research papers

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Denis Delmas, Dominique Levy
September 1, 1998
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Citation

Delmas and Levy (1998a, September 01). Consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-panels-5291


Research papers

Prometheus

In France, over the last five years, consumer purchasing trends have undergone immense changes and have therefore been thrown back into question. With regard to marketing practices, this has led to increased difficulty in understanding the...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Denis Delmas, Laurent Zeller
February 1, 1997
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Citation

Delmas and Zeller (1997a, February 01). Prometheus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/prometheus


Research papers

1990-1995 status and perspectives for hard-discount in France

In this paper we shall analyse and put in perspective the most significant development in French retail distribution since the appearance of hypermarkets - the emergence of a new type of store, the Hard-Discount store. In the first section we shall...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Denis Delmas, Laurent Zeller
June 15, 1995
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Citation

Delmas and Zeller (1995a, June 15). 1990-1995 status and perspectives for hard-discount in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/1990-1995-status-and-perspectives-for-hard-discount-in-france